Summer is officially content season — and pet influencers are taking over social media feeds everywhere. From tropical photoshoots to luxury dog hotels, matching outfits, beach reels, and travel adventures, pets have become some of the internet’s biggest stars.

hrough social media, we met other dog lovers, connected with our local community, and built an amazing group of followers (240k instagram, 438k TikTok, 129k Facebook) who have been with us ever since.

Hello, my sassy friends… It’s me. Ovi Paw-some. Pittie. Princess. Professional Tail-Wagger. My BFF and I have been doing a lot of texting lately (yes, telepathic pittie texting is a thing). Why? Because our human parents keep working late. We never really know when they’re coming home… and that makes our little velvet hippo hearts anxious.

Every year, the pet industry gathers for one of its most anticipated events: the Global Pet Expo. Hosted in Orlando, Florida, this world-renowned trade show is more than just an exhibition—it’s a vibrant celebration of innovation, connection, and the unconditional love we share with animals.